The Challenge
Urban Current had an outstanding line of outdoor clothing. High quality materials fit for the stickiest situations in nature. Nobody knew about them though. Our challenge was broadcasting to the world how awesome this brand was.
What We Did
Our strategy was pretty straight forward. We ran targeted Meta Ads with a broad range of outdoor hobbies included. Using look-alike audiences based on high value customers, we were able to implement retargeting for users who engaged in posts but didn't purchase anything.
What We Achieved
In 3 months, we blew their expectations out of the water.
Within 2 days of bringing them on board, we have ads A/B testing, already bringing in results. from our advertising strategy, we increased their sales over 150% with a return on ad spend at over 8:1. Our strategies decreased their cost of acquisition by 45%. With over 25,000 new customers, we're just getting started. Urban Current, with the help of Echo Media, will be the outdoor brand of the future!